About Me

My name is Maria Alamine, and my work is rooted in a deep passion for soulful storytelling and meaningful connection. I believe that for creativity to truly illuminate authenticity, there must be harmony between form, feeling, and the story behind it.

Born into a multicultural blend of Lebanese and Swedish roots, and shaped by life across various countries, I carry a global perspective in everything I do. My inspiration flows from the people I meet, the cultures I explore, and the stories that live beneath the surface. Through travel and immersion in diverse environments, I’ve come to see creativity not just as expression — but as a powerful tool for connection and storytelling. In a world that moves fast and often favors trends over truth, I’m here to bring back to what feels real.

My journey began with creative direction and project management at the Swedish Embassy in Washington D.C., where I curated experiences and events for the Swedish Ambassador to the U.S. and internationally recognized brands. Over time, I found myself gravitating toward industries that resonated more deeply with my heart — beauty, art, and conscious branding.

For the past 7 years, I’ve worn different hats, such as; makeup artist, creative director, art curator and project manager. Today, through my agency — Alamine Creative Group — I offer soulful branding, curation, creative direction, makeup artistry, and production support for brands, artists, and visionaries who want to create with purpose and impact.

My approach to branding blends both the artistic and the strategic. I guide clients in building authentic brand identities — from crafting visual worlds and mood boards to shaping creative direction for launches and campaigns. I also draw on my professional background in IP rights and trademark protection, helping brands not only express their essence but protect it legally.

I collaborate with photographers, video producers, designers, and artists to bring visions to life — whether for a product launch, an art installation, a beauty campaign, or a personal brand. Much of my creative drive is fueled by socially important matters — the human stories that deserve to be seen and heard. I create not just to beautify, but to make a difference through meaningful, conscious creativity.

This site also serves as a personal portfolio, where I share some of my other creative expressions — including journaling, podcasting, and upcoming passion projects.